Gastronomy And Food Within The Tourism Industry Tourism Essay

Gastronomy And Food Within The Tourism Industry Tourism Essay Over the time, the term of gastronomy was defined in many ways and it is constantly changing. There is wide range of definitions but it was initially used to describe sophisticated dishes prepared for the upper class. As Hjalager Richards (2002) show, a different version of the original definition of gastronomy in the early year, the concept is defined as a process of excellence which involve a reflecting eating, cooking and preparation as well as the general presentation and production. As it is generally agreed food is a vital component of our daily life. But as a tourism product, gastronomy is a distinctive experience which involves food and wine tasting of local food and wine productions (Buhalis and Costa, 2006). A tourist has to eat and somewhat participate in local food experiences; therefore, gastronomy has always been part of a tourist experience. In the recent years, the identification of tourism gastronomy has changed in term of the integration within the tourism industry and as a valued asset. Although, that tourists do not always take part of experiencing local food production due to a lack of interest which lay certain limit on tourism gastronomy experience, its represent a real benefit for some destinations. Tourism gastronomy still a new field of research but as a growing development product, it has opened a new special interest products such as wines routes, food fairs and short breaks. The main keys finding of researches on tourism gastronomy were encompassed in two English literature books, that is Tourism and gastronomy by Hjalager A.M. Richards G. (2002) and Food Tourism Around the world, Development, Management and Markets by Hall M.C. et al (2003). The perspective of food in tourism industry is widely disputed but mostly agreed that tourism product specialised on food experiences ameliorate the possibility of enhancing the destination marketing opportunities, the economic relation between agricultural production and tourism as well as traditional activities (Buhalis and Costa, 2006 Roberts and Hall, 2001). Moreover, studies have demonstrated that the gastronomy is the core of tourist experience and a source of identity for most of the post-industrial societies (Roberts Hall, 2001). Van Westering (1999) describes gastronomy has the key of many features of tourism experience and part of the culture which influence other aspects of culture. Furthermore, gastronomy plays a big role in tourism industry as well as cultural development and sustainability of a tourism heritage. The relation between them is a key motivator which influence tourist to travel. Although, the perception of gastronomy is defined as an identity of culture by many authors (Hjalager Corigliano, 2000) and connected to the tourists who use holiday as a way to discover the insight of different cultures. Corriea et al add that gastronomy is not only the central part of culture but an important element of a traditional portfolio of cultural products such as architecture and monuments. Indeed, gastronomy is ranked on the most important attributes of a destination. Due to the implication of gastronomy in decision making of tourist destination, it has become the attention of the marketing of tourist des tination as well as tourism policies (Kivela Crotts 2006 and Du Rand Heath 2006).The gastronomy is part of the culture, heritage and history of a country and those aspects influence the tourist choice to choose is future destination. Hall (2003) shows, that the traditional source of revenue in occurrence agriculture is not sufficient enough whereas food production and tourism are progressively becoming a possible and sustainable source of economy in rural areas. Boyne Hall (2002) cited in Hall (2003) emphasis the contribution of local community in occurrence businesses which have an important role for the sustainability of the development of food tourism within those areas. Wood (2001) cited in Hall et al (2003) further insists on the role of the food tourism which will benefit economically as well as strengthening local identity and community pride. The WTO (2004) describes the sustainability as values which are connected to tourism development in term of economic, socio-cultural a nd environmental aspects. The regions which adopted gastronomy as culture identity often associated to regional culture are part of sustainable development of tourism destinations. Scarpato (2000) cited in Hjalager Richards (2002) shows that the sustainability of gastronomy is the importance of producing environmentally sensitive food and preparing it with excellence in order to nourish the mind and body. In the book Tourism and Gastronomy by Hjalager Richards (2002), tree cases was critically evaluates by Scarpato and she determines that gastronomy researches could provide great influence on communities policies in order to improve sustainable development. This new form of tourism experience has taken shape during the last decades and emerged with the globalisation of foods products, also known as Macdonaldisation (Hall, 2003). Hall (2003) emphasizes that in the post-modern time gastronomy has been affected by the globalisation in term of blurring the boundary of the cultural and notional identity. In fact, the external food imports influence the local level of gastronomy (traditional cuisine). But Urry (1992) states by defending the post-modernism in term of tourist behaviour than tourists are aware that tourism is a series of games with multiple texts and no single, authentic tourist experience. And tourists allow most of the heritage products to avoid vanishing. Controversy, Cohen and Avieli (2004) stat, that local cuisine should be filtered in accordance to the tourism-oriented culinary establishments in order to become a popular attraction. Moreover, new cultural products are created in tourism cuisine, indeed the local cuisine an d foreign dishes are transformed and adapted to the tourist taste by tourism. However, the sustainability of tourism or responsible tourism is neglected if such processes are undertaken in tourism gastronomy. The authenticity of the food experience should be endorsed by the participation of hotels and restaurants by procurement of locally grown product and produce while respecting the protection of the environment. The degree of integration of gastronomy within the tourism industry could be ameliorate and fully accepted as a tourism and cultural resource as gastronomy contribute already to the sustainability of tourism. The implication of tourism organisation, local communities and producers could take a different approach and all stakeholders should cooperate in order to improve the implantation of sustainable tourism. More research in food and gastronomy tourism will help in the future to identify tourist profiles for each destination or specific region in order to conduct more targeted offers. Annotated Bibliography Buhalis, D., Costa, C. (2006): Tourism business frontiers; consumers, products and industry, Oxford, Elsevier LTD Correia, A.,et al (2008), The determinants of gastronomic tourists satisfaction: a second-order factor analysis 19: 3, 164 176 This article helps to understand the degree of importance of tourist satisfaction and how it affects in a destination. Du Rand, G.E., Heath, E. (2006): Towards a framework for food tourism as an element of destination marketing. Current Issues in Tourism 9:206 34. Hall, C.M., et al. (2003): Food Tourism Around the world, Development, Management and Markets. United Kingdom, Butterworth Heinemann Hjalager, A., Richards, G. (2002), Tourism and gastronomy, London/NewYork, Routedge Kivela, J., Crotts, J.C. (2006): Tourism and gastronomy: gastronomys influence on how tourists experience a destination. Journal of Hospitality and Tourism Research 30:35477. Roberts, L., Hall, D. (2001): Rural tourism and recreation; principle to practice, Wallingford (UK), CABI Publishing Urry, J., (2002): The Tourist Gaze. 2nd Edition, London, Sage Van Westering, J., (1999): Heritage and gastronomy: The pursuits of the new tourist, International Journal of Heritage Studies, 5: 2, 75 81 This article help to understand the relation between gastronomy and heritage and the key motivator which will push the tourist to choose a destination. Xore, A., et al (2006): Tourism quality agro-food products: an opportunity for the Spanish countryside 97: 2, 166 176 This article help to understand the relation between tourism gastronomy and agricultural production and traditional production.

Ppt of Indian Retailing

Indian online stores getting hooked to e-community culture   [pic]More often than not, it's being argued that online shopping is convenient but yet an isolated activity. This format of easy-to-order-easy-to-deliver has been catching up with the tech-savvy buyers but it has always been looked upon as option out of necessity and not pleasure. In order to break this monotony, the concept of e-socializing was introduced to the online buying experience. Apart from a few established online stores, most of new entrants and the upcoming e-retail ventures are banking heavily on the rising popularity of social networking within the online shopping domain. There are a number of major international e-stores who initiated the coupling of online shopping with social networking. Online giants like e-bay started their buyers' â€Å"Community† which was then followed by arch-rival Amazon's popular â€Å"Daily Blog† section. The e-community trend has now moved-in to the Indian shopping terrain as well. Most of the upcoming Indian online stores and the Indian counterparts of the already established inter-nation e-retail brands are reaping in the benefits of shoppers' community and the latest Web 2. 0 technology to create a loyal consumer base out of their readily generated user traffic on the sites. Some of the popular community-based Indian shopping portals for your reference include: – ebay India: The global retail giant's Indian venture has a shoppers' community dedicated to registered users willing to chat, discuss, ask questions, leave messages and even leave feedback for the portal. Retailsdirect: This site is arguable India's first interactive store ever. If you have anything to share, discuss, ask or answer on any issue/subject including shopping, this site has it. It also has video conferencing, (or Video-Voice Text-Chat facility, as they term it) and is based on Web 2. 0 technology. – Hindustanlink: A site where you can do a lot more than shopping, including activities like Forum discussions, Blogging and Questions-Answers section as well. All in all, Indian shopping portals need to take a leaf out of their international counterparts' online strategies. After the emergence and expansion of global shopping portals like eBay, Kaboodle, Zebo etc. , there many e-stores of Indian origin which need to incorporate the concept of social networking to add that ‘zing' lacking in them. Until then, the aforesaid e-stores are there to bring in your friends and favorite brands while you choose to laze around at home!!! (no offense intended) Why not to shop at the malls again!! Before I start off with this lens, I would like to ask you as to when was the last time you went shopping to your nearest shopping mall? A week ago, a month back, and some would probably say that they have these virtual stores to shop for them and deliver goods like a trained pet, right? Hence, the question arises that with so much that an online store has to offer, do we really need shopping malls at all? As the famous saying goes, â€Å"There is nothing permanent in this world except change†, it can be easily applied to the ever-changing trends in the retail industry. The whole ‘sale and purchase' idea got a new meaning with the advent of online version of shopping. Today, it would not be advisable for any educated online shopper to hop back to shopping at the malls. The big players in the online retail scene in India are trying every trick in their bags to convert online users into traffic and then converting it into visitors, then into buyers and finally, into a loyal consumer base. For this, the focus has shifted from merely providing products online to social communities and special offers which can only be availed at these virtual stores. With the prospects of becoming a long-term successful industry, major e-stores like Indiamart, Futurebazaar, Retailsdirect and Indiaplaza are relying heavily on the online retail boom. They are leaving no stone unturned in accelerating the conversion rate of its user traffic. The most bankable factor for drawing in consumers from the offline domain is the ‘convenience' factor of online shopping. The most effective strategies of the major Indian e-stores are as follows: – Indiamart: It is a common platform for the online buyers and sellers, i. e. , a B2B marketplace. Highlights – Upcoming trade shows, divergent industry updates, international trade leads, tender notice via emails etc. – Futurebazaar: The finest brands online, user-friendly and simple design. Highlights – Clearance sales, buying in bulk offers – Retailsdirect: India's first interactive store with a Video-Voice-Text-Chat facility. Highlights- Group Bargains (Savings of upto 33% on products by creating groups to bargain), Cafe Retail (Earn redeemable RD coins, upload videos and photos) – Indiaplaza: US based shopping portal meant for trading and shipping to India and worldwide. Highlights – Airtel gift certificates, Gifts to India. The above strategies are a clear indication that the trend of online shopping is not merely restricted to the selection and buying process. One can use the wide reach and accessibility of the internet and various social media tools to develop interest and loyalty among the customers. So the next time you feel like shopping, chuck out shopping at the over-crowded malls and rather catch up with friends online and relax while you shop for your favourite products. Why are Indians apprehensive to online shopping? [pic]The Internet provides a progressive dimension to most of the industries on global platform. The retail industry has also benefited from its online version which has resulted in the growth and expansion of the sector worldwide. In India, e-commerce has been on a slow track in comparison to other parts of the world. There has been a visible growth in the e-retail sector yet the industry is being seen in its incipient stage. Earlier, the reasons cited for the weak response towards online shopping was blamed on the lack of Internet facilities and inadequate online transaction facilities available in the market. Since then, there has been technological boom in India. Now, the Internet is easily accessible to urban India and even rural pockets are getting Internet accessibility at select places. Growth in the credit card industry and other online transaction methods has also been a boon for e-shopping. Despite the recent developments, response to online trading and transaction has been feeble in this part of the world. Some of the reasons which potentially work against the industry in India include: – Bargaining is not possible – Product trial is generally unavailable – Insecurity surrounding the credibility of a shopping portal – Delays in product delivery – Lack in the variety of products – Social networking is restricted – Preference to real-time shopping for get-togethers The above mentioned reasons clearly indicate that apart from online activities like travel ticket booking and online broking, e-commerce still has a long way to go before earning the faith of the consumers. More innovative and tangible options are still awaited before the shopaholic appetite of the quintessential Indian is satisfied by these virtual stores. What is Your Brand Personality? [pic]How would you differentiate Nike's ‘Just do it' from Reebok's ‘I am what I am'? Both sell the same products, at almost the same prices and hold the same target audience. Still Nike's ‘Sweat and Beauty' sells more than Reebok's ‘We know you suck'. Needless to say that in such markets people don't turn to these brands for their offerings but because of the attitude these brands represent. These brands no longer offer mere products now, they are living experiences and identities in the minds of the consumers. Consumers now view these brands as a ‘living entity' – an entity that speaks its mind, reflects its attitude and acts as an aide in acknowledging their eccentricities and whims. That is what we call- BRAND PERSONALITY! The catch for this new generation of consumers is ‘ Be their friend'. The clutter and pressures of today's lifestyle has left the consumer flustered and beclouded. Loneliness is another hazard. However, the good news is people cling on to where they find value and stay where they find comfort. Therefore without infusing a feeling of security, accountability and ‘liking' in the mind of the consumer, brand loyalties are difficult to achieve. How to render a personality to your online brand WHAT IS YOUR GOAL? If your goal is to generate sales through your venture then the first step will be to initiate an exhaustive research about your domestic as well the world market, determine SEO strategies, optimize shopping cart and navigation functionalities along with other e-paths. IS YOUR HOMEPAGE YOUR CONSUMER'S HOME? Your homepage is your first interface with the visitor. Ensure that it makes him to stick to it by giving him what he wants, there itself. Banners displaying your core product or benefits for your consumer will act as a bait to hook him into reading more about it. Colorful pictures, layouts, interactive templates follow suit. THE HUMAN TOUCH! The most important element in building a brand, online as well as offline is ‘trust'. The more real your conversations are with your consumers, the more accountable your business becomes in their mind. Internet is still in its nascence as far as this interactivity is concerned. If feasible, allow your consumers to raise requests and receive relevant suggestions based on those requests. HIT THE BULL'S EYE IN THE FIRST GO! Your site content should be presented to your customers almost immediately. Content segregation in the form of bullets points, captions and brief paragraphs work best. Most importantly, visual presentations of messages are very helpful in creating an impression in the mind of the consumers. CREATING HYPE – A BIG NO, NO! Internet provides you with a flood of information in a no-pressure environment, with reigns solely in the hands of the users. Therefore traditional monotones of creating hype lose their credibility in this medium, where consumer behavior is regulated by product/price comparisons, variety and features. As mentioned above, people associate a brand with the experience it gives to its customers. In e-commerce environment, there is no space or time for frustration. Information should be easily digested. Ordering should be quick and smooth and loading time almost instantaneous. The idea is to catch the whim of the consumer and make him feel ‘special' and ‘cared for'. That's when a brand attains its own personality and becomes the consumer's friend. The rise and rise of Online Retail! The globe is finally at your fingertips. Human numbers may be expanding by the second but distances have finally shrunk. Investing money is a tradition. Investing time is the newest wrinkle. People don't mind spending the almighty rupiyah for a pair of Levi's Red Loop jeans if buying the same from an online store takes just a few minutes. Else driving an hour to reach the high street to buy it seems nothing less than a sluggish idea. Time and time alone stands as the new age currency today. And taking this as an opportune pedestal to climb higher, entrepreneurs have finally entered the new arena of Online Retail. Say, you had already seen your favourite digital camera at a store in a mall. What say if you found the same product at a much better price in the comfort of your home- on the web, at half the time you spent shopping offline Well, the web is serving all this and more to its online customers. According to the NASSCOM Report, India expects a massive mass of internet users. Even the big brands have already found their space on web. Whether it is the Luxury Retail, Kids Retail, Mobile Telephony or other Consumer Electronics, the high street e-stores are on a roll. The challenge however is to engage that portion of the mob, which visit the sites but go away without spending any bucks. The reason? Their distrust. This section of online turf is not comfortable transacting on the net because of their fear of e-stores mishandling their precious information. This population is almost half of the total online populace. If online retail portals begin to instill a security factor in the minds of their consumer base, half their battles will be won! expresss your opinion [pic]Do click on the responses given below if you feel like. I would be regularly updating this section with quesitons relating to the retail industry. Feel free to join in. %3A3%3A%7Bs%3A7%3A%22options%22%3Bs%3A180%3A%22393dcaee6fc694e9b6e51f5bc54f3db2%2CVery+safe%2C809c2f553e8895d1e46574138b647172%2Csomewhat+safe%2C9fdcbf05e56c00880a7fb03198847036%2Care+you+kidding+me%3F+whoever+said+online+shopping+was+safe%22%3Bs%3A6%3A%22period%22%3Bs%3A2%3A%2260%22%3Bs%3A8%3A%22question%22%3Bs%3A69%3A%22How+secure+to+you+think+is+the+online+retail+industry+for+a+consumer%3F%22%3B%7D How secure to you think is the onli ne retail industry for a consumer? Very safe 38. 5% [pic] somewhat safe 61. 5% [pic] are you kidding me? whoever said online shopping was safe 0%

Ego, Id, and Superego Essay

â€Å"The poor ego has a still harder time of it; it has to serve three harsh masters, and it has to do its best to reconcile the claims and demands of all three†¦ The three tyrants are the external world, the superego, and the id.† That quote was said by the physiologist Sigmund Freud. Freud developed a system of classifying individual’s mental life. The system is id, ego, and superego. In the novel Lord of the Flies by William Golding, id, ego, and superego are used to deepen the audience’s outlook on the main characters. Ralph represented ego, which could be compared to being human. Jack represented id, which symbolized evil. Finally, Simon represented superego, which can be compared to an angel. Ralph represented ego, which was a self serving person who had flaws. Ralph was self centered because all he cared about was being rescued, â€Å"we want to be rescued; and of course we shall be rescued.† (37). That quote demonstrated Ralph’s focus on being rescued. Ralph tried to obtain order by having the conch, and being a leader to the other boys. Ralph’s human flaws surfaced when he made fun of Piggy, and when he joined Jack in acting out the killing of the pig, eventually killing Simon. â€Å"‘That was Simon.’ ‘You said that before.’ ‘Piggy.’ ‘Uh?’ ‘That was murder.’† (156). That quote showed that Ralph knew what he did was very wrong, and he felt guilty. Ralph’s human qualities became very translucent. Id is best matched up to Jack Merridew because he would seek adventure, and look for personal pleasure. Jack represented evil from the beginning because of the way he took Piggy’s glasses and his cruelty to the little kids by yelling at them. â€Å"He tried to convey the compulsion to track down and kill that was swallowing him up.† (51). That quote demonstrated how Jack had transformed into a savage killer who didn’t care about being rescued. â€Å"The forest near them burst into uproar. Demoniac figures with faces of white and red and green rushed out howling, so that the littluns fled screaming.† (140). That quote showed Jack and his hunters attacking Piggy and Ralph. Jack scared off the ‘littleuns’ which showed he didn’t care about anyone. Jack becomes so savage that he killed Simon in an attempt to act out killing the beast. It was clear Jack that a representation of evil. Simon was a prime example of superego. All Simon did was good, the novel never showed Simon as evil. â€Å"Simon found for them the fruit they could not reach, pulled off the choicest from up in the foliage, passed them back down to the endless outstretched hands.† (56). That quote proved Simon was compassionate to all the kids, even the ‘littleuns’. â€Å"Simon, sitting between the twins and Piggy, wiped his mouth and shoved his piece of meat over the rocks to Piggy.† (74). That quote was another example of kindness shown by Simon. Simon gave his meat to Piggy when the other boys refused to give him any. When Simon was killed by all the other boys, for no reason, he was going to find them to tell them that the beast was not real. That displayed Simon only wanted to do good, he was truly an angelic figure. Sigmund Freud’s system of classifying individual’s metal life was very applicable to the novel Lord of the Flies. Ralph represented human nature in ego because he was focused on his own desire to be rescued. Jack showed he represented evil by showing his meanness and savageness, which all fell into the category of id. Simon strived for good, which made him superego, and he would be represented by an angel. In conclusion, Freud’s system of mental classification is always conflicting, much like Ralph, Jack, and Piggy’s personalities.

The Keep Indianapolis Beautiful A Great Appreciation For...

The â€Å" Keep Indianapolis Beautiful† organization is the reason there is a great appreciation for art, nature and sense of community in Indianapolis. As we know it today, Indianapolis is at its highest peak in employment and rated as one of the best cities to relocate to in America for better careers and quality of life. However, back in the 1940’s Indianapolis was referred to as a â€Å"raw, dirty and unkept city†¦Ã¢â‚¬ , a city people should avoid. Gangs, drugs, loitering and other illegal acts surfaced many neighborhoods and communities during that time. Considering where Indianapolis is today, one would never believe this city used to be ins such despair. Thanks to many civic leaders, devoted women and passionate residents, Indianapolis went from a trashy, neglected city to a place of beauty, pride and opportunities. Throughout this profile, I will identify how KIB’s legacy was created, its contibution to social capital through â€Å"private action for public good†, and why KIB is vital for not only Indianapolis, but the world in its entirety. In 1947, John Gunther, an American journalist, was responsible for the negative perspective on the city of Indianapolis. In the 1960’s and 70’s, around the time women demanded to be heard in society, many women of Indianapolis came together to clean streets and alleys: referring to themselves as the Keep Indiana Beautiful Club. These women were the start of something life-changing. Bill Hudnut, former mayor of Indianapolis, read Gunther’s articleShow MoreRelatedAristotle s Views On Happiness1582 Words   |  7 Pagesessay, I will walk through Aristotle, Berry, and Day, and decide whether I agree or disagree. Then, I will give my own personal view on happiness. 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